ParadyszMatera will provide direct mail services for Hanes.com and Champion Brands

New York & Winston-Salem, N.C. - Nov. 30, 2009 - ParadyszMatera announced today that it has been selected by Hanesbrands Inc. as the exclusive direct mail media provider for their Hanes.com and Champion brands.

Beginning in January 2010, ParadyszMatera, using its proprietary promotion, market, and analytical tools, will provide Hanes.com and Champion with direct mail strategy, circulation planning and buying. In addition ParadyszMatera will provide market research and competitive analysis.

"ParadyszMatera is delighted to have formed a partnership with Hanesbrands Inc. and we look forward to supporting their Hanes.com and Champion brands," said Jamie Strom, Senior Director, Account Management at ParadyszMatera.

About Hanesbrands Inc.
Hanesbrands Inc., spun off from Sara Lee Corporation in 2006, is a global consumer-goods company with more than a century of history in leading apparel essentials, including T-shirts, bras, panties, men's underwear, kids' underwear, socks, hosiery, casualwear and activewear. Some of their brands include: Hanes®, Champion®, Playtex®, Bali®, L'eggs®, Just My Size®, Barely There® and Wonderbra®.

About ParadyszMatera
ParadyszMatera (www.paradyszmatera.com) is a customer acquisition firm that specializes in finding, developing and capturing new customers through Internet marketing, direct mail and insert and print media. The firm provides multichannel media strategy, analytics and reporting, and competitive/marketplace intelligence. ParadyszMatera is headquartered in New York with additional office locations in Minnesota, California, New Jersey, Florida and South Carolina.