welcome new clients
news coverage
archives
2006
2005
2004
2003
2002
news releases
SUPPLIER NEWS/CIRC RESOURCES, Nov 1, 2002
<IMG SRC="graphics/flash/whoweserve.gif" WIDTH=527 HEIGHT=40 usemap="#whoweserve" BORDER=0>



Untitled
  • Synapse Group Inc. (Stamford, CT) has secured a patent for the “Universal Questionnaire” qualification process used on its Freebizmag.com Web site. The site pairs qualified readers with free subscriptions to controlled titles based on their answers to a series of targeted questions. Once potential subscribers complete the questionnaire, subscription orders are generated and sent to publishers. (203) 595-8255; www.freebizmag.com; http://patft.uspto.gov

  • Direct Media (Greenwich, CT) has launched five online forums for list industry professionals to share ideas and information on consumer catalogs, consumer publishing, business-to-business, international and fund-raising. The forums are accessible through Direct Media's Web site, and are free to members of the direct marketing industry. (203) 532-2449; www.directmedia.com

  • Solar Communications (Naperville, IL) has released EnvYwraps, paper/poly alternatives to envelopes. The wraps can be custom printed in four-color and can accommodate a variety of design options. Cost: $126.39/M for orders of 100,000; $62.14/M for orders of 1 million.

    In addition, Solar has launched Sampling Made Easy, a seven-step process to keep sampling programs on time, on budget and under one roof. Steps include needs assessment, delivery of an online custom tracking portal, concepting, sampling creation/sourcing, printing, packaging/tipping/overwrapping and distribution. The process eliminates the need to rely on multiple vendors. Cost depends on specific publisher needs. (800) 323-2751; www.solarcommunications.com

  • List Strategies, Inc. (New York, NY) president Joel J. Cooper has announced the formation of list brokerage affiliate List Strategies South, Inc. (Marco Island, FL). Charna Weindruch will head-up the new company. (239) 393-6885; www.angelfire.com/nj2/lilbitofeverything/

  • Statlistics has opened an office in Chicago. Locki deUrrutia, former list brokerage account executive for Alan Drey Co. Inc., will run the new office, which joins Statlistics locations in Danbury, CT, and New York. (312) 427-7294; www.statlistics.com

  • Call_Solutions, Inc. (Waukesha, WI) has acquired Patrick Marketing Group (Calabasas, CA), a direct marketing agency that specializes in business-to-business communications. The acquisition complements Call_Solutions's business of providing market research and analysis, direct marketing strategy, database management, customer contact centers, direct mail design, online e-marketing, and integration of customer care systems with fulfillment operations, and will help expand CS's direct marketing service operations. CS: (877) 810-7171; www.callsolutions.com. PMG: (800) 475-4370; www.patrickmarketing.com

  • RealRead (New York, NY), a provider of online book sampling software, now offers publishers a service to produce online magazines that replicate their print counterparts. The digital versions are “flippable” (viewed one page at a time), using any Web browser. They do not require special plug-ins, and may be emailed directly to customers. Cost: $3,000-$10,000. (212) 554-4141; www.realread.com.

    • William S. Rubin, founder and president of Rubin Response Services, Inc. of Schaumburg, IL, died on September 18. A pioneer in the list business and a champion for marketing education, Rubin founded the company with his wife, Arlene, in 1974. RRS, which offers list brokerage, management and consulting services, now has 75 employees.

    CAREER MOVES/AWARDS

    BPA International has named Jerry Okabe VP, member relations, responsible for implementing new membership service initiatives…Don Hoika has been named VP of Rubin Response Services, Inc…The Direct Marketing Club of New York has honored Donn Rappaport, chairman and CEO of American List Counsel, with a Silver Apple Award and Gene Del Polito, president of the Association for Postal Commerce, with its Mal Dunn Leadership Award…The Direct Marketing Association has presented the 2002 Ron Davis Young Award to Chris DeMartine, VP of analytical resources for American List Counsel, Nicole Hegyi, senior manager, account management for ParadyszMatera & Co., and Jeremy Johnson, assistant account manager for Millard Group, Inc…DRM Labs has appointed Tim Barlow senior VP of direct response marketing, responsible for list brokerage and management, sales, marketing and client services…Nathan Milliken has been named VP and general manager of Epsilon's St. Louis direct marketing facility…The Hudson Group has named Mike Bartow VP, general manager of Hudson News and John Cirrone executive VP, general manager of Atlas News LLC (Worcester, MA)…Distribution Services Inc. has promoted Ray Shaw to VP, information management, Tim Felber to director of information management and Brian Beaudry to VP, distribution…Xtreme Direct of San Francisco has named Melinda M. Kendall managing director, Management Division.