Combining the science of merge/purge with statistical modeling applications, Paradysz Analytics delivers powerful methodologies that reduce name redundancy while optimizing marginal segments.
The result: a simplified yet deeper understanding of the merge/purge and an improved ROI. 

Through Closed-Loop Circulation Planning, Paradysz Analytics works with your list acquisition team to deliver a “full picture” view of your acquisition plan, from audience identification through merge output analysis. This process allows you to incorporate live merge/purge results into ongoing circulation plans.

As an integrated component of Closed-Loop Circulation Planning,
Paradysz Analytics leverages MergeScience™, its data processing tool, along with Modelytics, its suite of modeling applications, to uncover opportunities that improve customer acquisition and retention efforts.