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Mail Stream: A Report on Incoming Direct Mail August 14, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline From L'Oreal makeup and Tresemmé hair care products to Saturn and Banana Republic, some big name brands have found... |
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Mail Stream: A Report on Incoming Direct Mail August 7, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Upscale apparel and accessories merchant Ben Silver hit the mail with its first Fine Shoes & Leathergoods catalog... |
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Market snapshot: Mixed-Apparel Buyers Show Slip August 1, 2006, Market Snapshot, By Melissa Dowling Spurred by a revival of interest in knitting and the increasing popularity of scrapbooking, crafting is booming. The Craft & Hobby Association |
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Mail Stream: A Report on Incoming Direct Mail July 31, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline This summer, party solution provider Celebrate Express launched Party Destination, a Birthday Express catalog and... |
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Mail Stream: A Report on Incoming Direct Mail July 24, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Kelly's Kids, which touts itself as the largest home party business specializing in children's apparel, hit the mail with its fall 2006... |
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Mail Stream: A Report on Incoming Direct Mail July 17, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Earlier this year, Acorn Media Group, which is best known for its British DVD and gift catalog, launched Acacia, a new product line and catalog devoted to... |
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Mail Stream: A Report on Incoming Direct Mail July 6, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Portuguese clothing manufacturer Papo d'Anjo is "dedicated to making children's clothing the old fashioned way... |
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Market snapshot: Mixed-Apparel Buyers Show Slip July 1, 2006, Market Snapshot, By Sherry Chiger With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs — those selling clothes... |
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Mail Stream: A Report on Incoming Direct Mail June 30, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline As summer gets into full swing and Americans take their celebrations outdoors to enjoy the warm weather, the latest catalog from... |
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Mail Stream: A Report on Incoming Direct Mail June 26, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline As the Fourth of July approaches, the online retailer eBags marked the holiday with an email draped in red, white and blue... |
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Mail Stream: A Report on Incoming Direct Mail June 19, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline A recent Design Within Reach catalog highlights a unique product to focus attention on the multichannel merchant's outdoor... |
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Mail Stream: A Report on Incoming Direct Mail June 12, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline In a humorous mailing for Father’s Day, SIRIUS Satellite Radio aims to give dads a way to replace their usual gifts with an increasingly popular... |
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Mail Stream: A Report on Incoming Direct Mail June 2, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline As the weather heats up and customers seek warm weather clothing options, Coolibar arrived in mailboxes encouraging shoppers to... |
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Market snapshot: The great outdoors catalog universe June 1, 2006, Market Snapshot, By Sherry Chiger Buyers of outdoor apparel, sporting goods, and recreational gear are active in more ways than one. The universe of 12-month... |
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Mail Stream: A Report on Incoming Direct Mail May 27, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Healthy shoe and foot products marketer FootSmart mailed a spring preview edition of its new spinoff, WalkSmart, a catalog that ramps... |
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Mail Stream: A Report on Incoming Direct Mail May 19, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Cheryl & Co. ushers in the beginning of summer with its “Memorial Day 2006”... |
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Mail Stream: A Report on Incoming Direct Mail May 11, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline TravelSmith's new catalog IOS (Individual Original Style) targets women with comfortable, fashion-forward clothing. Vibrant colors and... |
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Mail Stream: A Report on Incoming Direct Mail May 08, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline As the second Sunday in May nears, RedEnvelope encourages recipients to remember an important woman in our lives -- mom. The front cover of the merchandiser’s latest.... |
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Market snapshot: Gifts catalogs maintain a collection of buyers May 1, 2006, Market Snapshot, By Sherry Chiger Despite significant consolidation during the past few years — the acquisition of Signals and Wireless by the parent company... |
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Mail Stream: A Report on Incoming Direct Mail May 01, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The retro-contemporary home cataloger Restoration Hardware mailed a brand new specialty edition with "Outdoor" tacked onto its name. The 88-page "Premier Edition".... |
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Mail Stream: A Report on Incoming Direct Mail April 24, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline As the days of summer approach, The Home Depot continues its recent direct marketing expansion with the launch of Home Depot Direct Outdoor Living. More and more home... |
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Mail Stream: A Report on Incoming Direct Mail April 18, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Via, a new catalog from fine jewelry, home and gift merchant Ross-Simons, offers shoppers a unique, casual collection of jewelry, accessories and home decor... |
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Mail Stream: A Report on Incoming Direct Mail April 10, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline In anticipation of the upcoming religious holidays Passover and Easter, New York City’s famous gourmet retailer Zabar’s sent an email providing a sample of the food it offers to complement these observances... |
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DMCNY: The Two Decile Dilemma April 7, 2006, DMNEWS, By Kristen Bremner Database modeling has been a boon for the list industry and direct marketing, but reliance on top-tier names yielded by models has taken a toll, according to a panel of list executives here.... |
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American Diabetes Association Selects ParadyszMatera April 5, 2006, DMNEWS Nonprofit fundraiser American Diabetes Association has selected ParadyszMatera as its media broker for its donor acquisition programs, the New York brokerage.... |
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Mail Stream: A Report on Incoming Direct Mail April 3, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Specialty food cataloger Stonewall Kitchen teams up with Food Network personality and best-selling author Ina Garten, better known to fans as the "Barefoot Contessa," to offer an exclusive... |
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Market snapshot: Men's apparel market small but steady April 1, 2006, Market Snapshot, By Sherry Chiger Clothes may make the man, but the men's clothing segment doesn't make up much of the catalog house file universe. Names from mailers that sell exclusively men's consumer apparel account ... |
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Mail Stream: A Report on Incoming Direct Mail March 27, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Schweitzer Linen, a longstanding purveyor of fine linens for the bed, bath and table, launched a print catalog devoted entirely to the company's collection of women's sleep and loungewear... |
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Mail Stream: A Report on Incoming Direct Mail March 20, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Northern California regional office furniture seller Sam Clar, which uses the tagline "Office Furniture That Works," mailed its 2006 Office Furniture Catalog of desks, chairs, conference tables, workstations... |
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Mail Stream: A Report on Incoming Direct Mail March 13, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Autom, the catalog that offers inspirational gifts for Catholics and religious supplies for clergy, mailed a March 2006 edition promising "Everything You Need for First Holy Communion... |
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ParadyszMatera: Catalogs Lead Consumer List Files in Growth March 07, 2006, DMNEWS, by Kristen Bremner Though by the numbers it may not seem that consumer catalog lists have made great strides in adding names to their universes for 2005... |
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Mail Stream: A Report on Incoming Direct Mail March 06, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Cabela's, the multichannel hunting and fishing outfitter, mailed a specialty catalog targeting wild turkey hunters... |
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Market snapshot: Office supplies market hard at work March 1, 2006, Market Snapshot, By Sherry Chiger Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily... |
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Mail Stream: A Report on Incoming Direct Mail February 27, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Winterthur's Furnishings for Beautiful Homes title recently mailed a catalog with a new logo design... |
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Mail Stream: A Report on Incoming Direct Mail February 21, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline CB2, Crate & Barrel's trendy line of home goods and contemporary furnishings, expands its direct marketing reach with the arrival of "issue one" of its catalog... |
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Mail Stream: A Report on Incoming Direct Mail February 13, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Valentine 2006 edition of Ethel M. Chocolates offers shoppers a tasty selection of handmade chocolates and confections sure to whet the appetite... |
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Mail Stream: A Report on Incoming Direct Mail February 2, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The latest Cashs of Ireland gifts and collectibles catalog arrived in mailboxes heralding spring and the upcoming Easter holiday... |
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Market snapshot: Gardening sector in bloom February 1, 2006, Market Snapshot, By Sherry Chiger It's a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months... |
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DM News Essential Guide to Lists and Databases: Source and Media Objectivity January 31, 2006, DMNEWS, By Chris Paradysz There has never been a more intriguing time to be in direct marketing. Legislation. The Internet. Multichannel marketing. Artificial-intelligence modeling. I’ll take all of it. Despite the challenges.... |
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Mail Stream: A Report on Incoming Direct Mail January 30, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Diabetic Living relies on parent title Better Homes & Gardens’ typical polywrap format to promote its charter subscription offer... |
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Mail Stream: A Report on Incoming Direct Mail January 23, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Asking, "Did you resolve to be more organized?" the home cataloger Improvements targets those millions of Americans... |
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Mail Stream: A Report on Incoming Direct Mail January 13, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The uniform supplier WearGuard officially took the name of its parent company, Aramark, which offers facilities management services as well as... |
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Mail Stream: A Report on Incoming Direct Mail January 6, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Oriental Trading Company's Go Gifts! offers an extensive selection of prepackaged gift assortments designed to simplify bulk gift giving "for any reason, for any season."... |
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Mail Stream: A Report on Incoming Direct Mail January 2, 2006, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline OK! magazine arrived in mailboxes with multiple charter offers and test packages promoting the U.S. version of the British celebrity weekly... |
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Market Snapshot: Women's Apparel Universe Sees Some Wear and Tear January 1, 2006, Market Snapshot, By Sherry Chiger Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women's apparel universe continues to contract... |
