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Mail Stream: A Report on Incoming Direct Mail Dec 30, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Diamond.com This money-conscious holiday season, even luxury catalogers are emphasizing a bit more bang for the buck. The tagline on Diamond.com's Holiday... |
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Mail Stream: A Report on Incoming Direct Mail Dec 09, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Smith+Noble The latest mailing from window decor and accessories cataloger Smith+Noble is the first to promote a unique non-profit organization that provides... |
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Mail Stream: A Report on Incoming Direct Mail Dec 02, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Orvis - The Dog Book Sporting catalog Orvis has long featured canines on its covers. It has used heroic shots of Labradors, Springer Spaniels and other... |
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Mail Stream: A Report on Incoming Direct Mail Nov 25, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Mount Horeb Mustard Museum The latest catalog from the Mount Horeb Mustard Museum has been mailed just in time for the holiday season and will surely... |
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Mail Stream: A Report on Incoming Direct Mail Nov 19, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Victoria's Secret The Victoria's Secret Christmas 2002 offering is enough to leave even jolly ol' St. Nick hot under the collar. The annual Christmas... |
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The NonProfit Times Nov 15, 2002, The NonProfit Times, by Tom Pope Mailers are not winners, yet Perry Chapdelaine hopes to win big in a sweepstakes. His view of winning would be ... |
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Mail Stream: A Report on Incoming Direct Mail Nov 11, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Boden British fashion designer Johnnie Boden has decided to launch his namesake clothing line stateside this fall. Called simply Boden, the digest-sized... |
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Mail Stream: A Report on Incoming Direct Mail Nov 04, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Martha Stewart: The Catalog for Living Martha Stewart Omnimedia's mail order business has been newly christened Martha Stewart: The Catalog for Living.... |
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HIP AUDIENCE, SQUARE CHARTER PACKAGE Nov 1, 2002, Circulation Management LivingRoom, the new Meredith Corp. shelter publication for twenty-something, first-time home-dwellers, is scoring with a charter package format adapted... |
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SUPPLIER NEWS/CIRC RESOURCES Nov 1, 2002, Circulation Management Synapse Group Inc. (Stamford, CT) has secured a patent for the “Universal Questionnaire” qualification process used on its Freebizmag.com... |
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GOLFWEEK: NEW FORMAT INCLUDES ROOM FOR SPACE AD Nov 1, 2002, Circulation Management Magazines are trying a lot of new direct mail concepts right now, but Golfweek's is probably a first: It's actually designed to accommodate a paid space... |
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Mail Stream: A Report on Incoming Direct Mail Oct 29, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline Humane Society of the United States In its latest prospecting piece, the Humane Society of the United States mailed a "Membership Kit," a package typically... |
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Mail Stream: A Report on Incoming Direct Mail Oct 14, 2002, DIRECT Newsline, by By Paradysz Matera and DIRECT Newsline The Lark Letter for Women> A new promotion has been tracked from Phillips Publishing for The Lark Letter for Women (formerly The Lark Letter). The women's... |
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Mail Stream: A Report on Incoming Direct Mail Oct 7, 2002, 10:32 a.m. ET, Online Exclusive U.S. Navy A recent No. 10 package from the U.S. Navy Recruiting Command featured a novel enticement for recipients to request more information on naval... |
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Mail Stream: A Report on Incoming Direct Mail Sep 30, 2002, 11:36 a.m. ET, Online Exclusive The Franklin Mint Collectible porcelain purveyor The Franklin Mint has in recent months adopted a welcoming tone that focuses more on the potential collector... |
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Mail Stream: A Report on Incoming Direct Mail September 23, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Gap has brought its high profile, multigenerational mass media advertising campaign to direct mail. The "For Every Generation" tagline is... |
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Mail Stream: A Report on Incoming Direct Mail September 16, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Eddie Bauer Woman Casual outfitter and cataloger Eddie Bauer launched its specialty edition Eddie Bauer Woman, offering only plus sizes. As previously... |
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Mail Stream: A Report on Incoming Direct Mail September 09, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled... |
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SEEN IN THE MAIL: STILL MORE VARIATIONS ON THE BOOMING VOUCHER FORMAT
September 1, 2002, Circulation Management From “carbon” slips to benefit statements, voucher packages continue to be the fastest-growing format for publishers. In 2000, voucher packages... |
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DMA NAMES 3 YOUNG LIST LEADERS August 31, 2002, DMNEWS NEW YORK -- The Direct Marketing Association's List & Database Council yesterday presented this year's Ron Davis Young List Professional of the Year Award to... |
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Mail Stream: A Report on Incoming Direct Mail August 30, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Christopher Reeve Paralysis Foundation Throughout the year, holidays such as Christmas, Thanksgiving and the Fourth of July routinely provide fundraisers... |
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Mail Stream: A Report on Incoming Direct Mail August 26, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline BankFirst Freedom Bankcard Although the most conspicuous feature of the new Freedom Bankcard from BankFirst is a bald eagle in flight against the backdrop... |
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List Professionals Talk Tactics to Combat Tough Times August 26, 2002, DMNEWS, By Kristen Bremner, Senior Editor While tough times are not new to the list industry, list professionals at this week's List Vision 2002 Conference will focus on several issues that have taken on increased importance given the uncertain economy... |
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Mail Stream: A Report on Incoming Direct Mail August 19, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Clif Bar Sports performance snack maker Clif Bar is the latest retail grocery brand to promote samples of new products through the mail. By shrink-wrapping... |
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Mail Stream: A Report on Incoming Direct Mail August 12, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline M.I. Hummel Club A new promotion was recently tracked for the M. I. Hummel Club, a continuity program offering exclusive editions of the well-loved, nostalgic... |
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Mail Stream: A Report on Incoming Direct Mail August 07, 2002, DIRECT Newsline Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died on Monday of cancer at age 42. Lin joined the list... |
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Mail Stream: A Report on Incoming Direct Mail August 05, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Terry's Village The gifts cataloger Terry's Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring... |
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Mail Stream: A Report on Incoming Direct Mail July 30, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Mother Jones Mother Jones recently tried a new twist on its regularly mailed No. 10 package by transforming it into a magalog. The 10-3/4" x 8" book recycles... |
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The Jury's Out July 29, 2002, DIRECT Newsline, By Ray Schultz and Patricia Odell The most telling moment in this year’s DIRECT List Roundtable came when Steve Roberts of Edith Roman Associates Inc. complained that dot-commers who knew... |
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ParadyszMatera Chosen as List Broker for REI's Catalog File Jul 22, 2002, DIRECT Newsline, by By Kris Oser Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733... |
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Mail Stream: A Report on Incoming Direct Mail Jul 18, 2002, DIRECT Newsline Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy... |
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Mail Stream: A Report on Incoming Direct Mail Jul 17, 2002, DIRECT Newsline The Cabot Market Letter "Accountants, Analysts, Liars and Thieves." It would seem an unlikely headline for an investing newsletter, but that's exactly... |
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Mail Stream: A Report on Incoming Direct Mail Jul 10, 2002, DIRECT Newsline Oceana The first mailing tracked from the conservation group Oceana marks a new direction for the organization. Founded in early 2001 by a coalition of... |
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American Cancer Society Names ParadyszMatera as Broker Jul 10, 2002, DIRECT Newsline The American Cancer Society has appointed ParadyszMatera as its exclusive list broker for all donor acquisition mail. ParadyszMatera will handle list... |
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Consumer Reports Practices What It Preaches July 1, 2002, Circulation Management Consumer Reports is demonstrating that the title puts its money where its mouth is, when it comes to admitting a goof and making good on it. Instead of... |
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ELLE TRIES ELLE DECOR TRIAL SUB AS INCENTIVE July 1, 2002, Circulation Management A March test package from Hachette Filipacchi's Elle is a departure for both magazine and publisher on several fronts, starting with a new premium: An... |
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Lists and Prospecting: Net-Name Deals on the Rise July 1, 2002, Catalog Age, by Paul Miller If you haven't been negotiating net-name arrangements for the lists you rent, you're in the minority. Among participants in the Catalog Age Benchmark... |
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Mail Stream: A Report on Incoming Direct Mail June 24, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Anheuser-Busch Collectors Club Beer and entertainment conglomerate Anheuser-Busch recently mailed a promotion for its beer stein Collectors Club,... |
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Mail Stream: A Report on Incoming Direct Mail June 13, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Father's Day Emails from Beer Across America and The Wall Street Journal This year's Father's Day has provided an abundance of emails marketing an ever-broadening... |
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Paradysz Matera Offers Free Look at Mail Tracking Product Jun 06, 2002, DIRECT Newsline, By Patricia Odell ParadyszMatera is offering free access to a version of its MarketRelevance product... |
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Paradysz Matera Named List Broker for World Wildlife Fund Jun 04, 2002, DIRECT Newsline, By Patricia Odell World Wildlife Fund has named ParadyszMatera as its exclusive list broker for all donor acquisition programs. The position takes effect... |
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Mail Stream: A Report on Incoming Direct Mail May 30, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Fidelity Investments Fulfillment Concepts It's been said that the way to one's heart is through the stomach. Fidelity Investments Fulfillment Concepts... |
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Mail Stream: A Report on Incoming Direct Mail May 23, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Easton Press Since the events of Sept. 11, countless American-themed products have made their way to the marketplace. While sentiments such as patriotism... |
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Mail Stream: A Report on Incoming Direct Mail May 16, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Oxmoor House Oxmoor House recently mailed a bookalog promoting a new solo title in the popular "For Dummies" book series. Called "Life's Little Secrets... |
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Technology Review Beats Control by 33% May 15, 2002, Direct, by By Kris Oser Technology Review magazine beat its control package by 33% in a $900,000 campaign for new subscribers. The new control will be the centerpiece of a June... |
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Mail Stream: A Report on Incoming Direct Mail May 9, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Hershey's This year, Mother's Day is receiving a little more attention from candy-by-mail marketer Hershey's Gifts. While the company has long capitalized... |
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Mail Stream: A Report on Incoming Direct Mail May 2, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Haband Haband, the mail-order seller best known for its low-priced dress slacks, recently mailed a new drill bit premium designed to attract those who... |
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Paradysz Matera Named List Broker for Levenger Apr 29, 2002, DIRECT Newsline, By Patricia Odell Levenger has named Paradysz Matera the exclusive list broker for its catalog acquisition programs. Levenger, which markets products for readers through... |
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Mail Stream: A Report on Incoming Direct Mail Apr 25, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Alaska Raptor Center: A new promotion has been tracked for Alaska Raptor Center, a rehabilitation center for birds of prey. The 16-page 2001-2002 Gift... |
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Paradysz Matera Launches New Web Site Apr 24, 2002, By Kristen Bremner, Senior Editor Paradysz Matera yesterday announced the launch of its new Web site at www.paradyszmatera.com.... |
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Mail Stream: A Report on Incoming Direct Mail Apr 18, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Charles Tyrwhitt: It seems only natural that a mailing from upscale UK men's apparel marketer Charles Tyrwhitt -- "England's largest mail order shirt company"... |
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Mail Stream: A Report on Incoming Direct Mail Apr 11, 2002, Online Exclusive, By Paradysz Matera and DIRECT Newsline Reebok Women: A rare direct mail promotion has been tracked for Reebok. Entitled Reebok Women, this new catazine effort is a perfect bound, 10-1/2" x... |
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Direct Media and Paradysz Matera Call Off Merger Apr 9, 2002, DIRECT Newsline, By Patricia Odell Direct Media Inc. and Paradysz Matera have called off the planned merger the two firms announced last October. "There are too many people sitting around... |
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Mail Stream: A Report on Incoming Direct Mail Apr 4, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline La Redoute Femme French fashion cataloger La Redoute (from Brylane) has introduced a new catalog for plus-size women. The premiere edition of La Redoute... |
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BETTER HOMES AND GARDENS OFFERS 3-FOR-1 Apr 1, 2002, Circulation Management The effects of the new definition of paid circulation for auditing purposes was evident in the flood of... |
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Mail Stream: A Report on Incoming Direct Mail Mar 28, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Passport Wine Club The wine merchant Geerlings & Wade, best known for its catalog and solo product offers, introduced the Passport Wine Club in the company's... |
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Mail Stream: A Report on Incoming Direct Mail Mar 21, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Art of Eating The quarterly culinary journal, The Art of Eating was tracked with a new promotion recently. More literary than counterparts like... |
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Mail Stream: A Report on Incoming Direct Mail Mar 14, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Baby Best Buy The online retailer BabyBestBuy.com launched its first print catalog recently. The 8.5" x 5.5" 20-page book presents a deep... |
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Mail Stream: A Report on Incoming Direct Mail Mar 7, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline The Danbury Mint A new jewelry offer has been tracked from The Danbury Mint, a mailer better known for limited-edition collectibles like figurines... |
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MORE GETS A MAKEOVER Mar 1, 2002, Circulation Management A relatively cheap but dramatic face lift, in the form of a new outer envelope, is a time-honored direct... |
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NEW YORK FREEMIUM ALTERED AFTER 9/11 Mar 1, 2002, Circulation Management New York's latest prospecting package is a case study on the risks and benefits... |
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SURVEY PACKAGE TARGETS TEENS Mar 1, 2002, Circulation Management Cosmo Girl!'s new control replaces its endearingly quirky edit package of last year... |
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Mail Stream: A Report on Incoming Direct Mail Feb 28, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline H&R Block H&R Block has mailed a set of timely promotions that tout its best-known service: tax preparation. The colorful 8-1/4" x 6" self-mailers use... |
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Mail Stream: A Report on Incoming Direct Mail Feb 21, 2002, Online Exclusive, By Paradysz Matera and DIRECT Newsline 2002 Olympic Team Catalog Mailing shortly before the 2002 Olympic winter games began was none other than the U.S. Olympic Committee. In the new 16-page... |
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Mail Stream: A Report on Incoming Direct Mail Feb 15, 2002, DIRECT Newsline, By Paradysz Matera and DIRECT Newsline Godiva Godiva Chocolatier elegantly presents one of the most popular gifts of love on its Valentine's Day catalog cover, a red velvet heart-shaped box... |
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Mail Stream: A Report on Incoming Direct Mail Feb 7, 2002, Online Exclusive, By Paradysz Matera and DIRECT Newsline Sweepstakes Clearinghouse A recent prospecting effort from Sweepstakes Clearinghouse uses a traditional catalog in lieu of the general merchandiser’s... |
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Consumer Tests: Pumped-Up Offers, Self-Mailers Galore Feb 1, 2002, Circulation Management, BY KARLENE LUKOVITZ AND MARYBETH LUCZAK Fall and year-end new business consumer magazine mailings produced a bumper crop of notable direct mail... |
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Damez Starts a Teen ‘Catazine’ Feb 1, 2002, Direct, By Patricia Odell Damez Media Inc., which launched a Web site for teenage girls last March... |
